Single-Minded Google Ads Mastery
Mach5 was built on a simple promise: concentrate every ounce of talent on Google Ads, measure success in booked calls and revenue, and let specialists in other channels stay specialists.
The Genesis: An Engineer's Focus
Mach5 was founded in 2020 when software-engineer-turned-marketer Harry Allenby decided to focus his analytical chops on the one platform he knew could make—or break—local service businesses: Google Ads.
Harry spent the next four years living inside Google Ads accounts, running millions in ad spend. He meticulously developed the bid strategies, negative-keyword sweeps, and call-tracking frameworks that now define our agency's playbook. This deep immersion formed the bedrock of Mach5's specialized approach.
The Synergy: Field Expertise Meets Ad Tech
In 2024, Harry partnered with Cameron Daniels, a former restoration-company owner. Cameron speaks fluent "field operations" and understands exactly what a ringing phone means to contractors juggling crews and customers. His practical, in-the-trenches experience brought an invaluable perspective to Mach5.
Together, Harry's analytical prowess and Cameron's operational insight created a formidable team. They structured Mach5 to bridge the gap between sophisticated ad strategies and the real-world needs of service businesses.
Depth Over Breadth: Our Google Ads Obsession
We choose to stay laser-focused on Google Ads because depth beats breadth in paid acquisition. Google’s search, Maps, and Local Services inventory captures buyers at the exact moment they’re looking for a solution—no nurturing, no guesswork—making it the highest-intent channel for service trades.
By working in a single ecosystem daily, we spot performance swings in hours, not weeks, and can redeploy budget instantly.
Obsessive repetition has produced a library of negative-keyword sets, ad-copy formulas, and bid-automation rules generalists don't have.
Specializing lets us slash learning curves and cut cost-per-lead faster, keeping clients ahead of competitors spread too thin.
In short, specializing lets us slash learning curves, cut cost-per-lead faster, and keep clients ahead of competitors who are spread across too many platforms.
Driving Growth for Service Trades
Today, Mach5 drives thousands of high-intent calls each month for home-automation firms, restoration contractors, HVAC outfits, and other trades that rely on a steady pipeline of qualified leads—proving that mastery of one thing beats mediocrity at many.
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