Seagull Electronics: Doubling Call Volume & Slashing Lead Costs
How Mach5 transformed a struggling Google Ads account into a predictable lead generation engine.
Seagull Electronics, a luxury Home Automation company, was investing in Google Ads but grappling with inconsistent and costly results.
Their business often felt seasonal, with summers historically being a slow period. Their existing campaigns suffered from a high cost-per-call and generated insufficient call volume relative to their ad spend. Visibility into which keywords and ads were truly driving business was murky, making effective optimization nearly impossible.
Evan, the owner, felt his ad budget was disappearing into a "black box" without delivering a clear, measurable return on investment. He needed a strategy that would not only bring in more calls but do so efficiently, year-round.
Mach5 initiated a full-funnel Google Ads strategy, meticulously tailored to Seagull Electronics' local service area and ideal customer profile. Our process involved:
- Comprehensive Google Ads account audit & restructuring
- In-depth keyword research for high-intent local searches
- Optimizing ad delivery to high-value geographic locations
- Compelling ad copy creation & A/B testing
- Strategic bid management to solve for seasonal slowdowns
- Advanced conversion tracking for calls and form submissions
- Continuous performance monitoring & data-driven optimization
By restructuring the account, laser-focusing keyword targeting on high-intent local searches (e.g., "Control4 Installer near me," "home theater Jupiter"), and crafting compelling, conversion-focused ad copy, we significantly boosted campaign relevance and click-through rates.
The implementation of Mach5's strategy yielded transformative results for Seagull Electronics, turning their Google Ads from a cost center into a powerful growth driver:
Key Performance Improvements
Total Calls
1,038
+119% (Before: 474)
Calls per Month
72
+76% (Before: 41)
Cost per Call
$55.60
-68% (Before: $171)
Evan now benefits from a predictable and controllable stream of high-quality calls, even during previously slow seasons. He has full confidence that every dollar invested in Google Ads is working efficiently to expand his business, thanks to transparent reporting and consistently strong performance.
"We'd run ads before, but Mach5 turned them into a faucet we can control. Our call volume is up more than double and the cost per lead is less than half. We finally know every dollar is working."
— Evan, Owner, Seagull Electronics
Ready to See Your Business Grow Like Seagull Electronics?
Let Mach5 craft a high-performance Google Ads strategy tailored to your unique business goals.