The Mach5 System
The exact roadmap we use to scale integrators.
We don't throw tactics at the wall. We run a proven sequence, free high-ROI channels first, then paid traffic, so every step compounds on the last toward your milestones.
Industry Experts
We exclusively scale A/V and home automation companies.
This is the only industry we work in. We're not learning your business on your dime, we bring deep, specific knowledge of your products, margins, and buyers, backed by benchmark data from every integrator we've scaled.
Products & Brands
We know the control systems, networking gear, and audio lines you carry. We can speak to your offerings in marketing copy because we live in your industry every day.
Industry Margins
We know where the real profit lives. Campaigns are built around the services and configurations that pad your bottom line, not just the ones that generate noise.
Service Completion Times
We understand how long jobs take to scope, sell, and install, so we pace lead flow to your crew's true capacity instead of overwhelming your install calendar.
Door-Opener Services
We know which entry-level services upsell into full-home projects, and we target those door openers to win the relationship, then expand the ticket into bigger jobs.
Where To Target
We know the neighborhoods, home values, and buyer profiles worth chasing in your market, so spend flows toward the customers most likely to book high-value work.
Benchmarked KPIs
Cost per lead, close rates, average ticket. We know the numbers you should be hitting because we have the data from every integrator we scale.
Our Process
We get the free stuff working before we spend on ads.
Most agencies sell you ads on day one. We build the foundation first, tracking, a converting website, and local visibility, so that when paid traffic does turn on, it flows into a machine that's already producing. Then we scale the cycle.
- STEP 01
Track & Attribute Every Lead
Step one is visibility. We install tracking and call attribution across every channel so we know exactly which sources produce revenue, before a single dollar goes to ads.
- STEP 02
Build a Website That Converts & Ranks
We get the website converting and looking the part, while clearly signaling to Google and your customers what you sell and do. It becomes the hub every other channel feeds into.
- STEP 03
Lock Down Your Google Business Profile
Local SEO starts with your Google Business Profile, getting more reviews, and enforcing NAP consistency so you show up when nearby customers search.
- STEP 04
Expand Local & Technical SEO
We extend into Bing Places, Apple Maps, and Bing search, then tackle deeper technical SEO. A natural side effect: you start getting surfaced in AI-powered search too.
- STEP 05
Reactivate Past Customers
Early on we make sure you're getting business back from previous clients with newsletters, win-back nurture campaigns, and reminders that you exist, over email and SMS.
- STEP 06
Direct Paid Traffic Into the Ecosystem
With the free channels working, we run Google PPC and Meta ads up to capacity for your highest-profit, most desirable jobs, feeding traffic into a system already built to convert.
- STEP 07
Build Out the Team
When demand outpaces what you can handle, we help you hire and train so the business can take on more of the right work without dropping the ball.
- STEP 08
Repeat & Scale
More capacity means we expand the marketing engine and run the cycle again, pushing toward the next milestone on your roadmap.
Custom Websites
Beautiful, performant, and completely custom coded.
Speaking of cookie cutter, our team is entirely dedicated to our client's success, and that includes their online presence. Our in house design team creates beautiful, performant, and completely custom coded websites built specifically to inform and convert, and help support our marketing efforts.
- Completely custom coded - no templates
- Built specifically to inform and convert
- Optimized for Core Web Vitals
- Mobile-first responsive design
- Fast loading speeds
- Supports marketing efforts seamlessly
Custom Website Preview
Mach5 Sales CRM
A bespoke sales CRM that replaces most of your software stack.
All of our clients are on our Mach5 website platform, and also use our Mach5 backend, a bespoke sales CRM. This Mach5 CRM allows us to track and attribute all leads to the correct sales channel, for our sake of improving our marketing efficiency, and also to help our clients understand what is driving their business growth.
Our backend replaces most softwares our clients use, including email and sms marketing tools, call tracking software, review solicitation software, appointment confirmations, and more. We ensure that everything is centralized so that both the Mach5 Digital team, and our clients, are on the same page at all times.
Lead Attribution
Track and attribute all leads to the correct sales channel for improved marketing efficiency.
Email & SMS Marketing
Built-in email and SMS marketing tools to nurture leads and maintain client relationships.
Call Tracking
Comprehensive call tracking software to understand exactly where calls originate.
Review Solicitation
Automated review requests to build your online reputation on Google and other platforms.
Appointment Confirmations
Automated appointment reminders and confirmations to reduce no-shows.
Centralized Communication
All client communication in one place so nothing falls through the cracks.
Works With Your Existing Tools
Our backend does not interfere with our client's internal tools for inventory management, financials, nor planning tools. We integrate seamlessly with your existing workflow while providing the marketing infrastructure you need to grow.
Ready to experience the Mach5 System?
See how our proprietary technology can transform your lead generation and tracking.