Case Study
Seagull Electronics: From $4.7M to $10.7M
Before Mach5, Seagull Electronics' data was a black box. Lead sources were untracked, and attribution was guesswork. We installed the Mach5 CRM to illuminate exactly where every dollar was going.
$4.7M → $10.7M
Revenue Growth
86%
CPL Reduction
2,015
Calls in Year 2
324+
Closed Deals
The Journey
Three phases of transformation.
Old Agency
Phase 1: The Baseline
May 13, 2023 - April 30, 2024
Before Mach5, Seagull Electronics' data was a black box. Lead sources were untracked, and attribution was guesswork.
Monthly Ad Spend
$7,000
Cost-Per-Call
$171.00
Cost-Per-Qualified Lead
$1,429.00
Gross Revenue
$4.7M
Untracked / Prior to CRM
The Turnaround
Phase 2: Mach5 Year 1
May 1, 2024 - April 30, 2025
We installed the Mach5 CRM to illuminate exactly where every dollar was going. Same budget, dramatically better results.
Monthly Ad Spend
$7,000
0% Change - Flat Budget
Cost-Per-Call
$55.60
-67% from baseline
Cost-Per-Qualified Lead
$435.00
-70% from baseline
Gross Revenue
$6.0M
+28% growth
Scaling & Full Attribution
Phase 3: Mach5 Year 2
May 1, 2025 - May 22, 2026
The omnichannel approach matured, driving a massive chunk of calls from organic search and Google My Business, diversifying lead flow.
Total Calls
2,015
Google Ads: 1,319 | Organic/GMB: 658
Cost-Per-Call
$45.00
-74% from baseline
Cost-Per-Qualified Lead
$196.27
-86% from baseline
Tracked CRM Deals
324
+ 12 out-of-state projects
Gross Revenue
$10.7M
+128% from baseline
Key Takeaways
What drove these results?
Efficiency at Scale
Mach5 took over the same $7,000/mo ad spend and immediately drove a massive increase in call volume while slashing the cost-per-qualified lead.
SEO & Organic Maturation
By Year 2, the omnichannel approach matured, driving 658 calls strictly from organic search and Google My Business, diversifying lead flow away from purely paid channels.
Massive Revenue Velocity
This explosion in inbound volume directly correlated with scaling total revenue to $10.7 million - more than doubling from the baseline.
Ready to see similar results?
Our pricing is completely dependent on our client. We believe that when our clients grow, Mach5 grows.
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